*Disclaimer - this is not financial advice. We always encourage you to do your own research. Please find a full disclaimer at the end of this Report.* ## Overview ### Project Focus
To create a Web3 casual game ecosystem. ### Premise
PlayEmber aims at becoming a platform for gamers to discover all the fun that web3 gaming has to offer on mobile, web browser, Roblox, and Nintendo Switch. Some of their key features are:
- EMBR ID: unified ID system across web3 and web2 data sets - Web3 SDK: powering PlayEmber games + soon 3rd party games - Distribution Platform: powering game distribution + rewarding social task ### Background
PlayEmber achieved over 120 million downloads and 5 million monthly active users in 3 years. It is backed by a team of gaming veterans with over 1 billion career downloads.
**Traction**:
- 3rd largest blockchain game and 6th biggest dApp with over 1.25 Million Monthly Active wallets across our ecosystem of games. ( Source: DappRadar correct as of end of Feb on 30-day range) - Announced game development and IP partnerships with Pixelmon, Cool Cats, and Line Friends - 360k Twitter following - 120k Discord Members ### Tokenomics
**Strategic round**
* FDV: $45million (0.045$ per token) * Vesting: 10% at TGE, 6-month cliff followed by an 18-month linear unlock * $**EMBER** * Supply: 1 billion
**Utility:**
- Stake to game - Access to airdrops and presales - NFT rewards ### Team
**Hugo Furneaux** - Co-Founder PlayEmber.
* Head of 2 highly successful and profitable mobile games studios. Multiple facets to the businesses including mobile Web2, mobile Web3, NFTs, and Console.
**Jon Hook** - Co-Founder at PlayEmber.
* C Level roles in games publishing at BoomHits and Homa Games. VP EMEA at web2 monetization company Ad Colony. Head of Mobile at WPP’s MediaCom leading global mobile advertising for brands such as Audi, Shell, Sky Universal Pictures. Co-founded Odyssey Mobile, acquired by Phunware. ### Notable Backers
* Shima Capital (lead investor), Big Brain Holdings, Huobi Ventures, Hyperithm, Lyrik Capital, Warburg Serres ### Partners
* **Tech sector**: NEAR, Zebedee, Immutable X * **Game partnerships**: Pixelmon, Cool Cats, Line Friends, Tatsumeeko ### Notes
- Mobile gaming makes it easier to onboard users - Huge experience making casual games - Currently a lot of hype and momentum - Strong social media presence ## Researcher’s opinion
**Overview**
Hyper casual games rely heavily on monetization & user acquisition which are two supreme strengths of this team.
**The bet:**
This experienced team can onboard users into their ecosystem & monetize players as distribution to other Web3 games, which will drive value to the token & the platform.
**The risk(s):**
Mobile games for Web3 projects/partners is not a sizeable enough market to create sustained ecosystem growth.
The token does not accrue value from ecosystem growth, limiting returns. ### Disclaimer
*This Report is intended for discussion purposes only.*
*Readers should not construe the contents of this Report as legal, tax, accounting, investment, or other advice. Each Reader should make their own inquiries and consult its advisors as to any legal, tax, financial, and other relevant matters concerning the contents of this Report or associated materials.*
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*Historical information is not indicative of future results. Any targets contained herein have been prepared and are set out for illustrative purposes only, and no assurances can be made that they will materialize. Targets, projections, valuations, and tokenomics have been prepared by the company or project covered in the Report, and have not been modified or prepared by Yurei.*
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