Disclaimer - this is not financial advice. We always encourage you to do your own research. Please find a full disclaimer at the end of this Report.

Report Highlights

• PlayGround is a user acquisition layer for Web3 gaming projects.
• Deal terms: No cliff, short (12-mo) vesting with daily unlocks, 5% emitted at TGE.
• TGE is expected in Q3 of this year.
• Project partners include Pixelmon, Blocklords, and Overtake.
• The founding team has a proven track record and multiple successful exits.
• Clear marketing plan centred on community building using the help of over a hundred streamers.
• Signed prominent gaming KOLs with 75M+ followers combined.
  

Full Analysis

Project Focus

PlayGround is an infrastructure project that aims to become the user acquisition layer for Web3 gaming.

Premise

One of the biggest problems of Web3 gaming currently is the lack of players and the absence of solutions to quickly and seamlessly onboard gamers.

PlayGround provides a multi-modal user acquisition protocol to attract millions of mainstream players from Tier 1 countries to curated Web3 games. This process is trackable through their unified cross-platform PlaySDK.

The player data gathered via their PlaySDK forms a foundational data layer. This data can be utilized by all games and dApps for more effective user targeting in the future.

Use Cases

###PlaySDK:

The SDK can track various metrics, providing game producers with the necessary information to reach their target audience. Below is a sample of the trackable events:

• Account registration
• The event of players opening the game
• Tutorial completion
• Reaching certain level milestones
• Purchasing items
• Purchasing NFTs
• And much more

PlayDISCOVERY:

Allows campaign managers to target specific demographics, notably:

• Geolocations
• Gaming preferences
• Behavior profiles
• Spending habits
  

User Acquisition Loop

Each component of PlayGround contributes to the process of acquiring and retaining users. The aim is to establish a cyclical dynamic between players and content creators.

PG Gaming Platform

The gaming platform will continually add more games for players. This currently includes 8 flagship titles, in addition to the numerous partners that PlayGround currently hosts.

Play Academy

Play Academy plays a crucial role in building a community. While many projects use airdrops and the promise of monetary compensation to attract players, this often only attracts those seeking to extract value. Play Academy, however, uses non-monetary rewards and popular streamers to attract players. This approach significantly increases the chances of attracting players who will create value and spend money on games they enjoy.

Tokenomics

• Token name**:** Beyond
• Symbol**:** $BEYOND
• Blockchain**:** TBA (Team is currently weighting different options)
• TGE: Planned for Q3 2024
  

PRIVATE Round

• Token price: 0.025$
• Valuation: 25M USD
• Amount: 60M tokens
• Vesting: 5% TGE, no cliff, daily unlock for 18 months
• Status: Oversubscribed
  

STRATEGIC Round

• Token price: 0.05$
• Valuation: 50M USD
• Amount: 120M tokens
• Vesting: 5% TGE, no cliff, daily unlock for 12 months
• Status: Oversubscribed
  

COMMUNITY Round

• Token price: 0.07$
• Valuation: 70M USD
• Amount: 10M tokens
• Vesting: 25% TGE, no cliff, daily unlock for 60 days
• Status: SOLD OUT
  

COMMUNITY AIRDROP Round

• Token price: None
• Amount: 5% of total supply, potentially more (in discussion with advisors)
• Vesting: 25% TGE, no cliff, daily unlock for 60 days
  

HIGH FLOAT MODEL (in talks)

The team is currently exploring a “high float model” for the tokenomics instead of the model above. The following changes would be applied if used:

• 10% tokens unlocked at TGE for the private round and 15% for the strategic round (from 5%)
• 15% of the community rewards token would be available at launch with very strong incentives for holders to immediately stake their tokens
  

The goal of this model would be to favor early price exploration for the long-term growth of the ecosystem and would allow for more tokens to go into the hands of the active players, allowing for the organic growth of Play Academy.

TOTAL SUPPLY**:**

• 1 billion

TOKEN USE CASES**:**

Revenue sharing for staked holders, staking for APY, LPs receive APY + partner airdrops

Team

Clive Bennett [LinkedIn]

• Title: Co-Founder & CEO
• Experience: 12+ years in game publishing, serial entrepreneur with 2 exits, 15M+ downloads from published games, 10M+ USD revenue from publishing and game development deals, 20+ industry-leading awards on multiple platforms.
  

Phillip Duong [LinkedIn]

• Title: Co-Founder & CTO
• Experience: 9+ years in game development, former studio manager at Gameloft SEA, managed development and shipping of 50+ game titles, currently based in Hanoi for direct operations management.
  

Michael Padilla [LinkedIn]

• Title: CMO
• Experience: Ex-pro gamer (2010-2016), leads 100+ Web2 KOL roster with 75M+ followers, recruited Fortnite world champion Mero, scouted and recruited Apex Legends 2021 champions, secured ApeCoin partnership.
  

Moe Zahria [LinkedIn]

• Title: COO
• Experience: Ex-pro gamer (Overwatch, Fortnite, Valorant, CrossFire), co-founded Kungarna (Esports leader with 100M+ views, 8 active teams, multiple championships), built the largest third-party tournament campaign in gaming history (10,000+ gamers in 5 days).
  

Advisors

Gabriel Yang [LinkedIn]

• Title: Deputy CEO, ARC Community
  

Darius Sit [LinkedIn]

• Title: Founder & CIO, QCP Capital
  

Theodore Agranat [LinkedIn]

• Title: CEO, Alpha Crypto Capital
  

Josh Meier [LinkedIn]

• Title: CEO, Andromeda Capital
  

Jack Vinijtrongjit [LinkedIn]

• Title: CEO, Saakuru Labs
  

Anthony Palma [LinkedIn]

• Title: Gaming Partnerships & Investments, Mysten Labs
  

Christian Calderon [LinkedIn]

• Title: CEO, Superfine (Ex-Ketchapp)
  

Notable Backers

Sui Foundation, Oasys Foundation, Animoca, Spartan Group, Crypto. com, GuildFi, M6, IVC, Maven, Kyros, Kyber, IBC, Capital Club (in conversations with Blizzard Fund, Avalanche Foundation, Delphi, BitKraft, 32Bit, and others)

Marketing

Playground signed prominent gaming influencers, notably:

• Mero - 6 time Fortnite World Champ
• Faze Sway - Fortnite player with 4M subscribers
• Bucke, Reet, and 30+ more top Web2 KOLs with 75M+ Followers combined
  

The Discord server is very active with a fair level of organic activity. The general chat sees hundreds of messages daily from different users. A mix of moderators and members of the core team are actively answering questions, which helps keep the community informed.

The caveat here is that most users are active to farm for $BEYOND tokens. This could potentially attract the wrong kind of users looking for a quick flip, although this is partly addressed by the fact that airdropped tokens will be vested over several months.

As for X, it is hard to distinguish airdrop farmers, bots, and organic users, although there is certainly a mix of the three, which is positive. The numbers are quite staggering right now with 472k followers, and their most recent post getting 40k likes and reposts.

Notes

• Quick vesting with 5% of the tokens at TGE
• Solid thesis: PlayGround could be the missing piece to solve the lack of players in web3
• Many partnerships with projects that already have momentum
• Great marketing momentum on X and Discord
• The ecosystem brings value not just to players, but also to content creators
• Solves more than one problem (User acquisition, targeted ad campaigns, data layer)
  

Researcher’s opinion

While researching Playground we found their approach to solving the player acquisition issue in Web3 gaming very interesting. Clive, the founder, has made it clear that PlayGround has a well-thought-out plan to attract and retain players, which is critical given the current lack of engagement in Web3 gaming despite the rise in game quality.

The integration of PlaySDK for tracking user data and PlayDISCOVERY for targeted campaigns shows a deep understanding of the needs required for user acquisition and retention. Their ongoing talks with over a hundred active streamers give confidence in their ability to bring players to their platform. Overall, PlayGround stands out as a project with a lot of potential in the Web3 Gaming landscape.

Disclaimer

This Report is intended for discussion purposes only.

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