Disclaimer - this is not financial advice. We always encourage you to do your own research. Please find a full disclaimer at the end of this Report.

Overview

Project Focus

Redacted focuses on building a comprehensive web3 ecosystem that integrates community, culture, trading, and entertainment. It aims to captivate web3 by providing platforms for trading, playing, and being rewarded. The project's goal is to leverage blockchain and AI to create an "Entertainment Datasphere”. Its unique and aggressive marketing campaign has already amassed 136k followers on X.

Premise

$RDAC is an ecosystem token that aggregates both on-chain and off-chain data for Web3 audience tagging and targeting, essentially functioning like the Google Adsense of Web3. In 2023, the ecosystem acquired a platform that now boasts 30K monthly active users (MAUs). They have also been developing various entertainment and gamification products that leverage their data and tools expertise, incorporating proven verticals and business models from Web2.

Use Cases

1. Trade:
   • NFT/Crypto 2.0 trading platform with gamified elements.
   • Perpetual trading and prediction markets.
2. Play:
   • Gamifying NFT/Crypto/Stock/Gamblefi.
   • Fantasy SocialFi games and prediction markets.
3. Watch:
   • Watch-to-earn AdFi and rewards platform.
   • Game Marketplace Aggregator.
     

The use cases are clearly defined and strategically targeted at web3 users who are interested in trading, gaming, and earning rewards. The integration of these activities into a single ecosystem strengthens their validity.

• Benefits:
  • For Individuals: Enhanced engagement and entertainment through gamified experiences and financial incentives.
  • For Organizations and Businesses: Access to a targeted audience for advertising and a platform to launch new products and services.
    

As the protocol advances, the use cases will expand, particularly with the launch of new products like the fantasy league and the gamified trading platform. This will likely attract more users and increase interaction within the ecosystem.

Tokenomics

• Token name**: Redacted Coin**
• Ticker**:** $RDAC
• Blockchain**:** ERC20
• TGE: scheduled for June 2024
  

Current round:

• Yurei will be in the Strategic Round.
• Tokens for sale - 30M tokens at $0.05 ($1.5M)
• Vesting - 10% at TGE, 18m vesting
• No Cliff

Distibution**:**

Exchanges Liquidity is allocated at 3% (30,000,000 tokens) with 100% unlocked at TGE.

The initial market cap excluding liquidity is $3,110,089.

Total Supply**:**

• 1,000,000,000
• The project's vesting schedule spans 36 months, with an 18-month schedule for the Strategic round without an initial cliff. This phased release helps maintain price stability and diminishes market volatility for long term potential.

Team

Shan kumar [Linkedin]

• Title: Founder/CEO of PG
• Experience: CEO and Co-founder of PG (Project Godjira), Ex-Tesla - Mechanical Design Engineer and Lead Designer of Berlin Gigafactory
  

Ken Hagino [LinkedIn]

• Title: COO/CFO
• Experience: CFO, PG (Project Godjira), Ex-Bank of America Merrill Lynch - Director and Head of APAC Traded Product Valuation
  

Kevin Hagino [LinkedIn]

• Title: CMO
• Experience: Marketing Lead, PG (Project Godjira) and Darewise (Animoca backed), Ex- Kraken, Lego, P&G - Marketing Lead and Product Owner
  

Kugelblitz

• Title: CTO
• Experience: Founder of Magically.gg (3rd Largest NFT Aggregator Platform), Founder of DRKR Studio (Web3/Web2 Development, Media and Creative Studio)

Advisors

Qin En Looi [LinkedIn]

• Experience: VC Partner at Saison Capital. Founded and Exited Glints, Asia’s largest platform for career development and recruitment.
  

Arief Widhiyasa [LinkedIn]

• Experience: CEO of Confiction Labs and Ex CEO of Agate, Indonesia’s biggest game development company which developed the #1 Sports Fantasy App in Indonesia.
  

The Experimentation Group [LinkedIn]

• Experience: David Nelson (former VP Experimentation at King/Candy Crush), Tom Storr (former Product Lead Experimentation at King/Candy Crush), and Phillip Black (former Game Economist at DICE and Amazon)
  

Dingaling [Twitter]

• Experience: Ex-Binance, Developed Binance Launchpool, Co-founder of Looksrare.
  

Grail

• Experience: Early Crypto Investor (Invested in Solana ICO). Angel Investor
  

Teddy Guelzian [LinkedIn]

• Experience: Software Engineer, Ex-Intel and currently with Frontier Tech working on cloud computing, web app development, and advanced algorithm/architecture design
  

Lucca

• Experience: Engineer with over 10 years of experience in Android/Apple app development, 5 years of experience in blockchain development, and served as CTO of AppLock, which had over 100 million users before the company's acquisition.

Notable Backers

• The Spartan Group - Leading Player in Web3
• Polygon Ventures - Ventures Arm of Polygon
• Animoca Brands - Driving digital property rights

Partners

• Mon Protocol
• Revolving Games
• Apelist
• Alphabot
• DEXTools
• QBX
• QORPO
• Degen News

Marketing

• Social Media Activity: The @redactedcoin Twitter account has organically grown to 140K followers, indicating strong interest and engagement without relying on bots or giveaways.
• Engagement: The team actively engages with the community, answering questions professionally and fostering interaction between admins, members, and founders.
• Drive: Engagement appears to be driven by genuine interest in the project rather than superficial incentives like giveaways or whitelists.

Notes

• Their unique marketing campaign has been very effective in gaining momentum
• Members of the team have a lot of proven success in the web3 sphere
• The current round is oversubscribed
• Strong organic growth and community engagement
• Clearly defined use cases with the potential for significant adoption

Researcher’s opinion

Redacted is an interesting project within the web3 space, leveraging community, culture, and entertainment to create a unique ecosystem. The project’s strong organic social media growth, combined with a highly engaging marketing campaign, has captured significant attention.

Their team comprises seasoned professionals with proven success in the web3 space, and their strategic partnerships and advisors bolster the project’s potential.

However, Redacted's reliance on maintaining high user engagement and managing scalability could be challenging. Additionally, the current stage of the web3 industry might slow down adoption. Despite these challenges, Redacted's approach and execution position it well for long-term success in the evolving web3 landscape.

Disclaimer

*This Report is intended for discussion purposes only. *

Readers should not construe the contents of this Report as legal, tax, accounting, investment, or other advice. Each Reader should make their own inquiries and consult its advisors as to any legal, tax, financial, and other relevant matters concerning the contents of this Report or associated materials.

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Historical information is not indicative of future results. Any targets contained herein have been prepared and are set out for illustrative purposes only, and no assurances can be made that they will materialize. Targets, projections, valuations, and tokenomics have been prepared by the company or project covered in the Report, and have not been modified or prepared by Yurei.

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